How to Schedule Your Instagram Posts | SCHEDULEIG.COM
Consistency is key to nailing your Instagram strategy. And an Instagram scheduler is your best tool for making that happen.
With one billion monthly active users and 15 million business profiles, it’s not easy to rise above the noise. Instagram no longer shows posts in reverse-chronological order, but uses an algorithm that rewards posts that get lots of engagement.
Whatever your business goals—more followers, more leads, brand awareness—you’re aiming to become a welcome, if not outright beloved, part of your audience’s daily life. Ambitious, right?
Scheduling your posts has a ton of benefits, and it’s simple to set up. Once you’re done you can free up your time to work on the bigger picture: getting results with your Instagram marketing plan.
Benefits of scheduling Instagram posts
1. Use your time wisely
The optimal time to post to reach your audience isn’t always the most convenient time for you.Scheduling ahead of time will save you spending your Saturday morning dredging up a half-baked post. Instead, you can block off a few fresh hours to craft your week’s narrative, create and schedule the posts, and turn your attention to the next task.
2. Cultivate a consistent look and feel
Crafting several posts at once makes for a unified aesthetic and voice.What do you want people to feel when they see your brand? What tone are you hitting with your captions? Are you achieving an emotional ping with every post?
An Instagram scheduler allows for a bird’s eye view of your creative planning.
3. Upload visuals from your desktop or laptop
Yes, as social media managers we’re often glued to our smartphones, but there are advantages to creating posts on the big(ger) screen.Avoid the extra step of emailing yourself that huge video file, or that photoshopped image fresh from the design team. Whether you’re managing one account or twenty, save yourself a file management headache.
4. Encourage engagement
A successful Instagram feed is like a compelling story that never ends.Build flow and relevance for your followers by thinking medium- and long-range, without sacrificing daily quality. New research by Union Metrics confirms that engagement doesn’t dip with increased posting. In fact, posting more frequently may be the only way to ensure followers see your posts, given time zones and the mysteries of the algorithm.
Post more, but always follow the golden rule: all killer, no filler.
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